AI in marketing leads the 2026 agenda at The MarTech Summit London, on 10 and 11 November at Convene 155 Bishopsgate. The organisers built the programme around what their attendees want to know now that the AI tools are bought and the pilots have run: what the spend changed.
The AI-powered marketing track covers AI agents, generative AI, decisioning, governance and content workflows. A leadership track takes on Generative Engine Optimisation and brand trust when AI answers the buyer’s question before a site does. The organisers expect 600+ senior leaders and 90+ speakers. See the full agenda.
Measuring that return is harder than it looks. AWS showed it with an agent example where a saved hour was not saved money, and Anthropic’s figures on junior technical hiring as agent hours grew show the staffing side.
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Source: The MarTech Summit London
